Karl Smyth Studio is (unsurprisingly) led by Karl Smyth, and is a small independent and collaborative creative practice based in Ireland and Portugal, servicing clients around the globe, building and repositioning thoughtful and purpose-driven identities and experiences.

We specialise in brand identity including naming and verbal identity, creative direction and digital design, collaborating with a diverse range of companies and brands across multiple platforms.

For over 25 years Karl has worked with leading global brands, emerging businesses, and mom + pop businesses. In that time Karl has collaborated with folk as diverse as Archbishop Desmond Tutu, Michael Flatley and Ronald McDonald.

His work has been recognised by leading international awards bodies and collections, included in the 100 Archive (Ireland’s national graphic design archive), and most recently an award winner in the Branding Category at the 2019 CreativePool Annual Awards, and Most Innovative Branding Studio at the 2020 Irish Enterprise Awards.

He has given talks about creativity + design at the Global Entrepreneurship Congress, the Next Web Conference New York, Web Summit, the International Happiness Forum, and the Faculty of Fine Arts of the University of Porto.

Design grounded by research can solve problems and create effective communication and interaction with an audience. Good choices make work effortless with clear meaning. 

Think of Karl as more of a creative partner than a resource. Let’s talk about how we can add value to your organisation or project and work together to achieve your goals. Basically, your new BFF.

RECENT AWARDS